Nestlé Phils spends P5.4B on expansion projects this yr

By Marianne V. Go (The Philippine Star) Updated November 30, 2011 12:00 AM 

Tagum, Davao , Philippines — Nestle Philippines, Inc. (NPI) spent P5.4 billion for its operations in the country this year, the bulk of which was spent for its P4.8 billion Tanauan, Batangas Coffee-mate manufacturing plant, according to NPI executive vice president and finance and control director Daniel Aellen.

In an interview at its experimental development facility here, Aellen said NPI is spending P4.8 billion for the construction of its new Coffee-mate manufacturing plant in Tanauan, Batangas, while around P600 million was spent on other machinery and capacity upgrade of its other existing plants in Cabuyao, Laguna; Pulilan, Bulacan and Cagayan de Oro plant.

The Coffee-mate manufacturing plant in Tanauan, which will have a production capacity of 80,000 tons, will be ready for commissioning by the middle of next year.

Last year, Aellen said, NPI’s capital expenditure amounted to around P4 billion which was spent for upgrades of its various plants.

For 2012, NPI is still drawing up its budget, Aellen said, adding that the company is generally upbeat about continued growth for the company.

NPI’s local production includes Nescafe, Bear Brand, formula milk brands such as Nan, Nido powdered milk, as well as Nestle ice cream and yogurt, and powdered milk beverages such as Chuckie.

According to Edith de Leon, head of corporate affairs of NPI, the Coffee-mate plant is just phase 1 of NPI’s expansion plans in the 27-hectare Batangas property.

However, de Leon refused to reveal at this time, NPI’s investment plans for the phase two development of its Batangas plant. All the production of the Tanauan, Batangas plant, she said, is for the domestic market.

The Philipines, De Leon said, is only second to the US in the consumption of the Coffee-mate coffee creamer.

Initially, the Tanauan manufacturing plant, De Leon said, would only produce the original Coffee-mate creamer. She said there are plans in the pipeline to produce flavored creamer varieties.

Meanwhile, NPI continues to help the local coffee industry grow and improve the quality of its coffee beans, specifically the Robusta variety in Mindanao.

Through its experimental and demonstration farm in Tagum, Davao del Norte, NPI is producing quality coffee seedling which coffee farmers can buy to start their own coffee nursery or farm.

According to De Leon, NPI is currently purchasing only 25 percent of its current coffee bean requirement from Filipino farmers because there is simply not enough local production.

As such, NPI still has to import up to 75 percent of its raw coffee bean requirement.

Annual local demand for coffee beans, De Leon said, is estimated by NPI at 64,000 metric tons.

NPI is hoping that with aggressive efforts to revive the Philippine coffee industry, it will be able to reverse its source of raw coffee bean, buying up to 75 percent of its requirement from Filipino coffee growers by 2020.

According to the Department of Agriculture, the local coffee industry registered a negative two percent growth in 2010 and a negative seven percent in the first three quarters of this year.

Optimistically, though, the DA is hoping to post a positive turnaround and growth of five percent next year with an assistance of P163 million for various coffee-related projects.

NESTLÉ WINS ARAW ADVERTISER OF THE YEAR AWARD

Celebrating its centennial year, Nestlé Philippines, Inc. (NPI) recently received the Philippine advertising industry’s top honors, the ARAW Advertiser of the Year Award, which is given to the participating company with the most number of wins across all categories of the competition.

Held every two years, the ARAW Awards, which recognize advertising creativity and effectiveness, are the most coveted in the country. Regarded by many as the “Oscars” or the “Cannes Awards” of local creative competitions, the 2011 Araw Awards served as the culminating event of the recently held 22nd Philippine Advertising Congress at the CWC Convention Center in Camarines Sur.

In winning the Grand Award as Advertiser of the Year, Nestlé Philippines harvested a total of five Gold, ten Silver and 13 Bronze ARAW Awards, including Brand Advertisement wins.

The performance of Nestlé Philippines was boosted by its Kasambuhay, Habambuhay Centennial Anthology of ten short films, as well as its Centennial TV commercial and brand advertising campaigns which have been praised by consumers and industry observers alike.

“We’re deeply honoured to be recognized by the advertising industry as the ‘Advertiser of the Year’ during our year-long celebration of the Centennial of Nestlé Philippines,” said NPI Director of Communications Sandra Puno, “and this recognition of the value of our work is likewise a recognition of the excellent work of our directors, various creative talents in the industry, and partner agencies, Zenith Optimedia and Publicis Manila.”

Ms. Puno stressed that the company’s advertising efforts are inspired by consumers and their families, and that Nestlé strives to uphold positive social values that are indispensable to nation-building.

“The award is a great honour for Nestlé Philippines. Our mission is to continue to nurture future generations of Filipino families and to contribute to the development of a strong and prosperous nation. This is a mission we have pursued in the last 100 years. Our advertising is dedicated to supporting the accomplishment of that mission,” Nestlé Philippines Chairman & CEO John Miller said.

LETTER TO THE EDITOR

Source: BusinessWorld (November 14, 2011)

The BusinessWorld edition of Oct.31, 2011 carried a report headlined "Nestlé officials accused of price fixing", which we would like to address with your kind permission.

The report, which was apparently based on a resolution by the Quezon City Prosecutor's Office dated Aug.15,2011, said: "A city prosecutor's office has found probable cause to charge Nestlé Philippines, Inc. officials with price fixing after distributors complained that the local arm of the food giant required their prodcuts to be sold for a dictated cost."

Apparently, the reporter was not aware that in a subsequent resolution on the same matter dated Oct. 5, 2011, the Quezon City Prosecutor's Office dismissed compalints against officers of Nestlé Philippines, Inc. (NPI) for alleged predatory pricing in violation of Article 186 of the Revised Penal Code. The complaints were filed by Service Edge Distribution, Inc. (SEDI) and FDI Forefront II Trading (FDI), both former distributors of NPI.

In its resolution of Oct.5, the Quezon City Prosecutor's Office reversed its earlier resolution approving the filing of charges in the Quezon City Regional Trial Court. Subsequently, the Quezon City Prosecutor's Office also filed a motion to withdraw from the Quezon City Regional Trial Court all relevant charges on predatory pricing in connection with the case.

The OCt.5 resolution states, "... a cursory reading of the complainant's allegations would readily show that there is no crime commited as the vertical price restraint practice is freely accepted in this jurisdiction as a tool for commerce."

Similar criminal cases filed by the same parties with the Makati and Quezon City Prosecutor's Offices, and an administrative case at the Department of Trade and Industry, have already been dismissed.

We hope that our letter will be useful in providing readers with updated information and correcting any misunderstanding which may have arisen from the report.

Sincerely,

RUSSEL ANDAYA
Senior Vice-President, Head of Legal
Nestlé Philippines, Inc.

NESTLÉ OFFICIALS VISIT D.T.I.

Source: Manila Bulletin

Department of Trade and Industry Undersecretaries Cristino L Panlilio (3rd from left) and Zenaida Cuison Maglaya (2nd from left) welcome Mr. Doreswamy Nandu Nandkishore (3rd from right) former Nestlé Philippines, Inc., Chairman and Chief Executive Officer during his visit to the Board of Investments on October 14, 2011. Mr. Nandu was named to succeed Mr.Frits van Dijk as Nestlé S.A. Executive Vice President and Zone Director for Asia, Oceania, Africa, and the Middle East. The Philippines is part of his regional market visit to get updates on Nestlé operations here and to meet with public and private sector leaders. Also in photo (from left) are Anthony Low Regional Manager for Zone Asia, Oceania, Africa, and Middle East; John Martin Miller, Chairman and Chief Executive Officer of Nestlé Philippines; and Ms.Editha de Leon, Senior Vice President, Head of Corporate Affairs.

Nestlé D’lite Cream launches online recipe contest

Source: Malaya Business Insight

CULINARY enthusiasts with a passion for cream-based recipes will welcome the chance to join the Nestlé D’lite Cream Recipe Challenge, a digital competition in which you are invited to submit your own original recipes online, with winners to be selected at a tasting competition to be held at the Julius Maggi Kitchen at the Nestlé Center.

Nestlé D’lite Cream is a healthy, delicious, soya-based cream with zero Trans Fat and zero Lactose that now allows savory dishes to be enjoyed, guilt-free.

Prizes awaiting each winner of the Nestlé D’lite Cream Recipe Challenge are: (1) a free special culinary course to be conducted over five Saturday mornings by chefs of the prestigious Culinary Arts School of Enderun Colleges on McKinley Hill in Fort Bonifacio; and (2) a themed dinner for two worth Php 5,000 hosted by well-known Chef JJ Yulo of Pinoy Eats World.

To join the competition, simply "Like" the Nestlé Cream fan page on Facebook to access the contest app. Then click the "Submit Recipe" button and send your recipe entry, with a photo of your actual dish. There are six food categories to choose from: poultry, pork/beef, seafood, vegetarian, soup/spread/dip, and pasta. Contestants may submit their recipes under more than one category. The main ingredient for each recipe must be Nestlé D’lite Cream. Each recipe must have ingredients that are well-measured, and the procedures crystal-clear. Visitors to the website will vote for entries. The finalists will be the top two entries in each category for the duration of the contest.

Criteria for judging are the following: Originality (recipe is creative and uncommon) – 30%; Taste/Palatability (tastiness of recipe) – 30%; Presentation (visual appeal of recipe as finished product) – 20%; Ease of Preparation – 20%.

Each contestant must be at least 18 years old and a resident of the Philippines for at least a year at the time of entry. For more details, visit the Nestlé Cream fan page on Facebook.

Kasambuhay, Habambuhay: A short film anthology Cinema One airing

Invite friends and family to watch our Centennial films TV airing on these dates!

August 14, Sunday at 8 PM

August 20, Sunday at 9 PM

on Cinema One

More reasons to love NESCAFÉ

By signing up for NESCAFÉ Points on Facebook, fans get a chance to redeem limited edition NESCAFÉ items or win exciting prizes!


3 easy ways to earn NESCAFÉ Points

1. Use the NESCAFÉ MyChoice App daily.
2. Share your answers on your Facebook wall.
3. Invite your friends to join.


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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Downtown"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Unplugged"

COMPLIMENTARY USE ONLY. No unathorized rental, resale, reproduction, and public viewing



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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Sign Seeker"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Silup"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Isang Tasang Pangarap"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Tingala Sa Baba"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "The Howl and the Fussyket"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Cooking Mo, Cooking Ko"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Oh! Pa Ra Sa Ta U Wa Yeah!"

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Nestle Philippines Kasambuhay Habambuhay Short Film Anthology: "Sali-Salita"

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Chef Fats Palma goes herbal at the JMK

Source: Malaya Business Insight

THE regulars that flocked to the Julius Maggi were in for a surprise.

The Julius Maggi Kitchen new format is styled ala live TV demo and talk show, complete with audience participation. Experimenting with hands-on engagement, this new JMK production breaks the ice, sort of, between an all-knowing Chef, and a wanna-be cook.

The most enduring relationship between two entities is necessity. Like the air we breathe, and the sun for warmth, humans need food. Now, a little variety and flavor would not hurt, either. That’s the spice of life, after all. In this instance, however, it’s all about herbs.

As a teacher of Culinary Arts and Commercial Cooking, Chef Fats Palma is not a stranger to addressing a class. The Chef however, could also put on a good show! Chef Fats dispensed information on herbs and cooking tips in seamless fashion.

It was Herbs 101 to introduce Cooking with Herbs starting with, Cucumber Raita. "Herbs are from small shoots or plants. That’s how they differ from spices that come from big trees. Herbs started as medicinal. Beyond stimulating gastric juices with flavor, most herbs have a purpose in the balance of health, doing positive things to our bodies," says Chef Fats. Cucumber Raita is a side dish and best prepared in advance.

Dispensing more herbs tips, Chef Fats tackled Grilled Chicken Breast with Rosemary. "Rosemary and oregano can be boiled and drank as tea, same as mint. Rosemary on the other hand, has a tendency to overpower the recipe and must be taken in small doses," she adds.

For Herb Noodle Soup, the Chef advises that it is important to sauté the ginger because it takes longer to extract its flavor. And for Tokwa’t Baboy Guisado, it is healthier to fry the pork in its own fat to lessen the cholesterol.

Much preferred to use fresh, herbs lose flavor the longer they stay in the pot, so to speak. In fact, most herbs, if cooked long, turn bitter. And herbs like parsley and cilantro lose flavor when dry, for example. However, rosemary, oregano and thyme increase flavor when dry.

Chef Fats says it is best to add the herbs in the last 10 to 15 minutes of cooking.

Chicken and Herbs Quesadillas


Ingredients:

2 pieces flour tortillas
1 tbsp cooking oil
¼ cup cheddar cheese, grated
1 white onion, cut into strips
¼ cup tomatoes, cut into strips
1 red or green bell pepper, cut into strips
1 grilled chicken breast, sliced thinly
7 pieces cilantro leaves
1 ½ tsp MAGGI MAGIC SARAP
NESTLÉ Creamy Yogurt as needed

Procedure:

1. Brush flour tortilla with oil on one side
2. Arrange on top cheddar cheese, onion, tomatoes, bell pepper and grilled chicken slices. Sprinkle with a dash of MAGGI MAGIC SARAP.
3. Cover with another flour tortilla
4. Grill until cheese is melted and until the tortilla is golden brown in color
5. Cut into triangles. Arrange on a serving plate
6. Serve with NESTLÉ Creamy Yogurt and salsa.

Grilled Chicken Breast with Rosemary


Ingredients:

1 piece chicken breast fillet
½ tsp rosemary (dried)
1 ½ tsp MAGGI MAGIC SARAP
1 tbsp cooking oil

Procedure:

1. Flatten chicken fillet breast with a mallet
2. Sprinkle with dried rosemary and MAGGI MAGIC SARAP
3. Brush with oil and leave to marinate for at least 5 minutes
4. Grill until cooked and golden brown. Do not over-cook. Baste with oil to keep from frying.
5. Serve sliced with tortillas.

 Herb Fried Rice


Ingredients:

3 tbsp cooking oil
1 piece onion, chopped
¼ cup chopped carrots
¼ cup chopped bell peppers
2 eggs, beaten
3 cups cooked rice
1 8g MAGGI MAGIC SARAP
1 tsp each of parsley, basil and cilantro

Procedure:

1. Heat up oil and sauté onions
2. Add chopped carrots and bell peppers. Stir in eggs
3. Add cooked rice. Mix until fully incorporated
4. Sprinkle with MAGGI MAGIC SARAP
5. Add chopped parsley, basic and cilantro.


Herb Noodle Soup

Ingredients:

2 tbsp cooking oil
1 tbsp chopped ginger
1/8 cup chopped onions and garlic
1 stem leeks cut diagonally
1 ½ cup water
7 leaves of Chinese parsley
1 11g MAGGI Magic Sabaw, Chicken
2 tbsp MAGGI Savor Classic
100g egg noodles (blanched)
10 leaves cilantro

Procedure:

1. Heat up cooking oil and sauté ginger, onions and garlic until limp
2. Add leeks and continue to sauté. Pour in water and bring to a boil
3. Add parsley and season with MAGGI Magic Sabaw and MAGGI Savor to taste
4. Bring to a simmer. Pour over the soup in soup bowl with blanched noodles.
5. Top noodle soup with cilantro and serve immediately.

Nestlé Kasambuhay, Habambuhay Short Film Anthology on Sunday's Best

Catch the TV premiere of the

Nestlé Kasambuhay Habambuhay

Short Film Anthology on ABS-CBN Sunday's Best,

July 10 at 10:45PM.

Invite your family and friends to watch!

Nestle Philippines 100 Years ABS-CBN TV Premiere Plugs: "Coco Martin"

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Nestle Philippines 100 Years ABS-CBN July 10 TV Premiere Plugs: John Lloyd Cruz

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2011 I Choose Wellness Expo

Miss the fun activities that you and your friends had last year? On July 2-3, the 2011 I Choose Wellness Expo will be held at the Megatrade Hall 2 and 3 of SM Megamall. Interactive games, free nutrition consult, Wellness talks and a whole lot more await those who will attend! And not only that – if you didn’t make it to the Nestlé Centennial Film Showing, this is the chance for you to catch up on the flicks you missed!

So what are you waiting for? Block the dates and see you there!

NESTLÉ All-Purpose Cream Text to Win Raffle Promo

Visit http://www.nestleclub.com.ph/ for complete Promo Mechanics

NESTLÉ GLOBAL CEO AFFIRMS COMMITMENT TO PHILIPPINES

In a meeting with President Benigno Aquino at Malacanang Palace, Nestlé S.A. CEO Paul Bulcke re-affirmed the Nestlé Group’s commitment to the Philippines as the company celebrates its 100th year of doing business in the country.

Accompanied by Nestlé S.A. EVP Frits van Dijk, Zone Director for Asia, Oceania, Africa and the Middle East, and Nestlé Philippines, Inc. Chairman and CEO John Miller, Mr. Bulcke is in the country for an update on Nestlé operations in the Philippines and to meet with public and private sector leaders.

“The global Nestlé family proudly congratulates Nestlé Philippines on its centennial. This is a remarkable milestone in its enduring mission to provide generations of Filipino families with tasty food and beverage products that promote nutrition, health, and wellness. We are deeply grateful for the trust that Filipinos have put in Nestlé brands through the years,” Mr. Bulcke said.

Mr. Bulcke said the Nestlé Group looks forward to the next 100 years of serving future generations of Filipinos with high-quality brands offering affordable nutrition. These brands are supported by Nestlé’s outstanding food and nutrition R & D capability, which is the largest in the world. “We will strive to continue to create shared value by working with leading stakeholders in society and by focusing upon nutrition, water management and rural development, all of which are areas that are particularly pertinent to our business. We take very seriously our corporate responsibility towards our shareholders, the local communities where we operate and the society that we serve. In this way we build long term sustainable businesses which benefit a wide range of stakeholders. This is the case both in the Philippines and globally,” he said.

Mr. van Dijk, who served Nestlé Philippines, Inc. for many years, said that the Philippines is a key market for Nestlé both in ASEAN and worldwide. Sales of Nestlé Philippines totaled PhP 92 billion in 2010, making it the 8th largest corporation locally. NPI currently has four factories manufacturing coffee, milks, chocolate energy drinks, cereals, infant nutrition products, ice cream and chilled dairy products.

A fifth Nestlé factory is under construction in Tanauan, Batangas, and will start operations in 2012. “As Nestlé Philippines marks its centennial, the ongoing construction of the Tanauan factory is a concrete re-affirmation of our commitment to the Philippines,” said Mr. van Dijk. Nestlé has invested over PhP 10 billion in the country in the past five years, with PhP 4.8 billion allocated for the Tanauan facility. The bulk of these investments have gone towards enhancing production capability to meet growing local market demand.

Mr. Bulcke said, “By opening a new factory, we are closer to our consumers and our valued customers. At the same time, we are able to enhance local economic activity by creating employment and business opportunities for partners and suppliers.”

Turning to global operations, Mr. Bulcke said that a significant portion of Nestlé’s growth has and will come from emerging markets, in which it is already strongly represented. Nestlé sales in these markets currently amount to CHF 39 billion or 35 percent of turnover, and are projected to grow to 45 percent by 2020.

“The Philippines continues to grow in importance to Nestlé. We believe that making long-term investments will help unlock the country’s great potential. The diversity and dynamism of Filipinos and the favorable demographic and economic growth trends mean that the country will continue to draw foreign investments which, I believe, will contribute significantly to its growth and development. Nestlé’s long-standing presence in the Philippines and our ongoing investments re-affirm our confidence in the country and our commitment to nurture future generations of Filipino families,” Mr Bulcke said.

Nestle Philippines Trailers: 100 Years Short Film Anthology

"UPLUGGED"








"COOKING MO, COOKING KO"









"PARA SA TAU WA-YEAH"









"SALI-SALITA"









"DOWNTOWN"









"SIGN SEEKER"









"TINGALA SA BABA"









"SILUP"









"THE HOWL AND THE FUSSYKET"








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Nestle Philippines Teaser: Nestle 100 Years "Kasambuhay Habambuhay" Short Film Anthology

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Nestlé celebrates 100 years in Pinoy culture

BY ED UY STAFF WRITER
SOURCE: The Manila Times

FROM the President’s sister Kris Aquino, Mega couple Sharon Cuneta and Sen. Francis “Kiko” Pangilinan, Piolo Pascual, Regine Velasquez, Ogie Alcasid, Ai-Ai de las Alas, Pokwang, Kim Chu and Gerald Anderson (who arrived separately and chatted briefly), to Eddie Garcia, Marvin Agustin, Mike Enriquez and other notable personalities—the guest list was enviable as it was impressive. It was after all an event that was 100 years in the making.

Nearly a thousand people graced the premiere screening of Nestlé’s short film anthology Kasambuhay, Habambuhay on Sunday at the Newport Theater in Resorts World Manila.

With the theme, “Companion in Life, for Life,” for its centennial celebrations, Nestlé Philippines first came up with a heartwarming 90-second television advertisement that illustrates how the company’s products have become a significant part of Filipino family life.

John Miller, CEO and chairman for Nestlé Philippines, said: “This relationship with the Filipino consumers, anchored on the quality of our brands and the role that these much loved brands have played in helping nurture and nourish Filipino families, is what led us to our centennial theme Kasambuhay, Habambuhay.”

100 years in the telling

But with still so many great stories left to tell, Nestle decided to come up with Sine Kasambahay, a 100-minute anthology of 10 short, entertaining and creative films each reflecting a part of Philippine culture and how each of their brand has become part of Philippine culture.

The bar, however, had been set quite high as Nestle had produced some of the most memorable ads and catchphrases throughout the years—from “I remember yesterday the world was so young;” “Great things start from small beginnings;” “Let’s sit and talk awhile;” to favorites such as “You’re my No.1;” and “I-bottomless ang saya.”

Choosing from a select roster of commercial directors who have previously helmed Nestlé TV commercials, the challenge was to capture the wide spectrum of emotions and present it in a way that shows how Nestle has become a part of Pinoy culture itself.

The directors pitched stories of various genres for brands Bear Brand Powdered Milk Drink, Nescafé, Milo, Nestea, Mido, Coffee-Mate, Maggi, Bear Brand Sterilized, Nestlé Ice Cream, Koko Krunch, Nestlé Fruit Selection Yogurt and Nestlé Fitnesse. The exercise yielded a spectrum of stories—but there could only be one story per brand. After a difficult process of selection, 10 stories were selected, which vary from drama, romantic comedy, musical, fantasy, satire, family comedy, suspense, adventure, mock-umentary and even a Shakespearean parody.

“We envisage the films as an opportunity to look to the future and our mission to continue providing Filipinos with tasty and high-quality products that promote nutrition, health and wellness,” Miller said. “Creativity plays a central role in this mission and these excellent films display the very best of Filipino creative talent in the realm of filmmaking.”

“Through this film series, we would like to thank and honor the generations of Filipino consumers and families who have put their trust in Nestlé and its brands, and have made them a part of their everyday lives,” Nestlé Communications director Sandra Puno said.

Sine Kasambahay opened with “The Howl and the Fussyket” (Eugene Domingo and Kiray Celis), a humorous take on how the family comes together during competitions—whether it’s for a national contest or in this case a second grade declamation. Determined to help her son win despite his obvious “f” and “p” speech defect, (“What a veautiful ‘fussy’ you are!”), Domingo decides to hire a call center agent and an upstart stage actor to prepare him for the contest and taking the word “kinareer” to new heights.

Next was “Unplugged” (Eddie Garcia, Marvin Agustin, and Kaye Abad) a story of a young football team who goes on a field trip to the province to learn the value of team work. Initially too caught up with their gadgets, the boys eventually learn to value the simpler things in life and unlock a new world of natural wonder of nature and discovery—that going offline is the only way to reconnect back to life.

“Silup” (Sid Lucero and Gloria Romero) on the other hand is a peek into the often dangerous life of a cop—his dealings with denizens and the crimes they commit; why he has remained single; and the reason behind his seemingly strange and symbolic routine of taking out a can of sterilized milk and depositing his gun in place.

Paying comedic homage to the epic film Himala, “Isang Tasang Pangarap” (Ramon Bautista) tells the story of Elias, a down and out young man whose most prized possession is a shiny red coffee cup. After an encounter with a Nora Aunor-looking sari-sari store owner, Elias gains the ability to tell the future and with it the fame and responsibility that goes with his newfound power.

The mere appearance of Kuya Bodjie Pascua of Batibot fame in “Sali Salita” (Migs Cuaderno, Bodjie Pascua and Judy Chua) was a giveaway that some good story telling was about to ensue, and he did not disappoint. The story was about a mother who writes children’s storybooks but doesn’t have enough time to create stories for her own son. The young boy eventually finds the attention he desperately craves for with the arrival of his grandfather (Pascua). Together the two fill up an empty milk can with words and creates a magical tale of heroes and villains—all that was needed was a good ending.

Fans of the Nicos in the Nestea-serye of commercials will enjoy “Oh! Pa Ra Sa Ta U Wa Yeah!” (Neil Coleta and Jillian Ward), which takes the Clemente family on an MTV-esque road trip. But while the entire family was in high spirits, Nicos seemed to be out of it. Seeing his son distraught in trying to figure out Mattina, Nicos’s father finally shares the centuries-old family heirloom—an alphabetical manual of how their clan courted women.

One of the most applauded and the best films of the night, “Downtown” (Virgilio Que) is a tale of an aging Chinese man who has floated through life with his ladylove by his side. But now, times have changed as he begins each day waking up alone on his bed made for two. He becomes distant, alienating people around him and realizes that even a cup of coffee has it better because it will always have a creamer as its mate. He eventually decides to get his act together for a second shot at the greatest thing in life—love.

“Tingala sa Baba” (Arby Cesar Viduya, and Eubert Marc de la Cruz) is a coming of age satire featuring two kids on a seesaw from different social backgrounds. The chubby kid who comes from a well to do family finds himself always at the bottom—looking up to a lanky child brought up in poverty. How they try to reverse positions shows just how friendship is more valuable than money and the true worth of a friend.

The classic tale of Romeo and Juliet takes on a Shakespearean (or is it Balagtasan) twist in “Cooking Mo, Cooking Ko” (Isay Alvarez, Nonie Buencamino and Robert Sena) as two warring families try to battle it out for carinderia supremacy—while their two children have secretly fallen in love with each other. It portrays the often copy-cat mentality of Filipinos and our love for food.

Finally, “Sign Seeker” (John Lloyd Cruz and Solenn Heussaff) takes the Filipino belief in superstition to a romantic level as a young man seeks all sorts of divine signs to determine his decision to ask the girl of his dreams out on a date. As each sign materializes, however, he begins to ask for more unfathomable ones as the fear of rejection seems too much for him to bear. John Lloyd Cruz once again proves why he is one of the best actors of today, as he shines throughout the 10 short minutes, making you wish it was a full-length movie instead.

The films will be shown to the public on June 10 at SM Megamall. June 11 and 12 will Free Movie Weekend, and viewers get to watch for free at selected SM cinemas nationwide (Megamall Cinema 3, Southmall Cinema 6, Rosales Cinema 1, Davao Cinema 1 and Cebu Cinema 7). Five lucky viewers (one per cinema) will get a chance to win P10,000 per area just by voting for their favorite short film.

Nestle also published a centennial cookbook entitled Celebrating 100 years of Cooking with Nestlé. It features 100 easy-to-prepare, affordable and tasty recipes developed for Filipino taste buds using Nestlé products.

Miller added that its century-long presence in the Philippines is just the start of things to come and concluded: “Our mission continues into the future as we forward to the next 100 years. That mission centers on our commitment to nurture generations of Filipino families with tasty products that promote nutrition, health and wellness.”

Nestlé’s centennial in shortfilm anthology

SOURCE: Philippine Star

Nestlé celebrates 100 years in the Philippines with many exciting offerings. The first is the centennial tv ad Kasambuhay, Habambuhay or Companion in Life, For Life. According to Nestlé chairman and CEO John Miller, “The centennial TV commercial is inspired by love for the family, a cultural trait which unites Filipinos. We are grateful because through the years, Nestlé products have become very much a part of the Filipino families’ way of life, from generation to generation, in various stages of their lives. This is what led us to our centennial theme, Kasambuhay, Habambuhay.”

The centennial tv ad is just one of the many stories of how Nestlé has been a kasambuhay of the Filipino family. Through the years, television has been the medium for such stories, limited to 30, 60 or sometimes 90 seconds. So much stories to be told but so little time? Not at all because part of the celebration is a 100-minute anthology of 10 short, entertaining and creative films directed by a select roster of commercial directors who have helmed Nestlé TV commercials.

The directors pitched stories of various genres for brands Bear Brand Powdered Milk Drink, Nescafé, Milo, Nestea, Mido, Coffee-Mate, Maggi, Bear Brand Sterilized, Nestlé Ice Cream, Koko Krunch, Nestlé Fruit Selection Yogurt and Nestlé Fitnesse. The exercise yielded a spectrum of stories — but there could only be one story per brand. After a difficult process of selection, 10 stories were selected which vary from drama, romantic comedy, musical, fantasy, satire, family comedy, suspense, adventure, mock-umentary and a Shakespearean parody.

“We envisage the films as an opportunity to look to the future and our mission to continue providing Filipinos with tasty and high-quality products that promote nutrition, health and wellness,” Miller said. “Creativity plays a central role in this mission and these excellent films display the very best of Filipino creative talent in the realm of filmmaking.”

Nestlé Philippines Creative Services head Leslie Go-Alcantara added, “We are excited about the films which we are working on with the Publicis team headed by Matec Villanueva and Jayel Ladioray. We hope the films will be a meaningful way to engage consumers, because the centennial celebration is really all about them.”

“Through this film series, we would like to thank and honor the generations of Filipino consumers and families who have put their trust in Nestlé and its brands, and have made them a part of their everyday lives,” Nestlé Communications director Sandra Puno said.

The films will be premiered on June 10 at SM Megamall. June 11 and 12 will be the Free Movie Weekend, so viewers get to watch the movie for free at selected SM cinemas nationwide (Megamall Cinema 3, Southmall Cinema 6, Rosales Cinema 1, Davao Cinema 1 and Cebu Cinema 7). Screening starts at 11 a.m. Five lucky viewers (one per cinema) will get a chance to win P10,000 per area just by voting for their favorite short film or story at the end of the film showing.

Centennial celebration continues in ASAP Rocks

Our centennial celebration continues this weekend!

Please watch ASAP Rocks this Sunday, June 5, from 12:30 PM to 2:30 PM.

Catch the 30-minute segment on Nestlé Philippines, how the Company and its brands have been part of the Filipino families for 100 years and hear the story behind the

"Kasambuhay Habambuhay Short Film Anthology".

Nestlé Philippines Sales Sets New Guinness World Record

The sales force of Nestlé Philippines, Inc. set a new Guinness World Record by conducting the largest carpentry lesson, and in the process building 100 tables and 200 benches within 100 minutes for the benefit of Gawad Kalinga (GK) families. Guinness World Records Ltd. made it official by sending Nestlé Philippines the new world record certificate.

Composed of approximately 525, the Nestlé sales force was mobilized into teams of four to five, with each tasked to build a table and two benches, breaking the current Guinness World Record of 250 people in the world’s largest carpentry lesson category. The exercise was monitored by independent observers and safety personnel. The 100th table was completed with 18 minutes to spare.

The carpentry lesson and the building of tables and chairs officially kicked off the Company’s celebration of its 100th year in the country and were part of the team building program of the Sales Kick-Off event last January, organized by the Centennial Kick-Off Committee.

The tables and benches were built with their importance to Filipino family life in mind, the dining table being at the heart of the home where family members gather to share meals and exchange stories for the day. During the turnover ceremony of the tables and chairs, Chairman and CEO John Miller said that “We hope that, with this modest effort, we shall be able to help serve some of the needs of the GK families, especially those who are without tables and chairs.”

John, with National Sales Director Paolo Rodriguez, Corporate Affairs Head Edith de Leon, and Corporate Wellness Head Cora Sager, presented the tables and benches to GK founder Tony Meloto. Also handed over were “good wishes” messages to individual recipient families and 600 dinner plates inscribed with the Nestlé nutrition guide for moderation, variety and balance (MoVaBa) to encourage sound dietary habits, as part of the Company’s long-term advocacy of nutrition, health and wellness.

Nestlé Philippines sponsors GK Villages in Baseco in Manila’s Tondo district and Lipa City in Batangas. Its involvement in Gawad Kalinga is part of its efforts to Create Shared Value (CSV) to help improve lives.

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Nominations Open for the Creating Shared Value Prize

To apply or for additional information please visit: www.nestle.com/CSV/CSVPrize  
Please contact: CSVPrize@nestle.com for further enquiries.

Nestle Philippines TV Commercial: Nestle 100 Years "Pag-Ibig"

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Nestle Philippines TV Commercial: Nestle Sorbetes "Madame"

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MILO Sports Clinics

Enroll now! For more info, visit www.milo.com.ph

Nestlé Sales Force Starts 100th Year with Guinness World Record Attempt for Gawad Kalinga

Nestlé Chairman and CEO John Miller hammers in the first nail

Kicking off the company’s celebration of its 100th year in the country, the sales force of Nestlé Philippines, Inc. (NPI) recently vied to beat a new Guinness World Record by conducting the largest carpentry lesson, and in the process building 100 tables and 200 benches within 100 minutes for the benefit of Gawad Kalinga (GK) families.

Nestlé Philippines sponsors GK Villages in Baseco in Manila’s Tondo district and Lipa City in Batangas. The tables and benches were built with Filipino family life firmly in mind; the dining table being at the heart of the home where family members gather to share meals and exchange their stories.

“We hope that, with this modest effort, we shall be able to help serve some of the needs of the GK families, especially those who are without tables and chairs,” Nestlé Chairman and CEO John Miller said.

In an attempt to top the current Guinness World Record of 250 people in the world’s largest carpentry lesson category, the Nestlé sales force of approximately 525 was mobilized into teams of four to five, each tasked to build a table and two benches. The exercise was monitored by independent observers and safety personnel. The 100th table was completed with 18 minutes to spare.

The tables and benches were presented to GK founder Tony Meloto by Mr. Miller, NPI National Sales Director Paul Rodriguez, Corporate Affairs Head Edith de Leon, and Corporate Wellness Head Cora Sager. Also handed over with the tables and benches personal were ‘good wishes’ messages to the individual recipient families and 600 dinner plates inscribed with the Nestlé nutrition guide for moderation, variety and balance (MoVaBa) to encourage sound dietary habits, as part of the company’s long-term advocacy of nutrition, health and wellness. The Nestlé involvement in Gawad Kalinga is part of its efforts to Create Shared Value (CSV) and help improve lives.

“Nestlé is not just a global brand, but truly our leading partner in nation-building. Thank you, Nestlé, and congratulations for 100 years of helping build a better nation,” Mr. Meloto said.

You are cordially invited to attend free cooking demonstrations held 6 days every 3rd week of each month.

For our schedule of activities this February, please see below:

FREE Cooking Demo: Coffee Anytime – Learn recipes that use a kitchen essential, coffee.
FREE Lifestyle Session: Coffee 101 - Learn the art of coffee appreciation and what other benefits we get from drinking coffee.

February 15, 17, 19, 22, 24 and 26 from 1:00 – 4:30PM

Participants are eligible to join the following raffle and promos by doing one of the following:

Member-Get-Member (MGM) Promo. Invite friends who are not yet members of the Nestlé Club. The first person to arrive with the most number of invitees will win a token.

Lucky Member Raffle. All Nestlé Club members who attend the cooking demo are eligible to join this raffle.

Brand of the Month Raffle. Bring labels of the featured brand/s of the month and lucky entries could win in this raffle. Just write your name, address, and signature at the back of the label and submit entry to the organizers during the demo. This month’s featured brand is NESCAFÉ and COFFEE-MATE.

Don’t miss these very timely, useful, and exciting activities this February at the Julius Maggi Kitchen, Ground Floor, Nestlé Center, 31 Plaza Drive Rockwell Center, Makati City. Reservations start on February 7. To reserve a slot, please call the Julius Maggi Kitchen at 898-6393 from Mon–Sat, 8:30AM – 5:30PM or log on to http://www.nestle.com.ph/recipe/jmk/whatscooking_reserve.html and click Reserve a Slot button. Please refrain from bringing children below 12 years old.

Nestle Philippines TVC: Bear Brand "Busog Lusog"

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Nestle Philippines TV Commercial: Nestea "New Year"

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THE ROAD TO A NEW YOU STARTS HERE

It's the New Year, do you know where your level of fitness is going? Here's how you can get in shape in just 14 days and keep those unwanted pounds off!

STOP:
Skipping breakfast.
Start the year right by eating healthy in the morning. When you skip breakfast, you're starving yourself and you are more likely to eat more during lunch because of the feeling of deprivation, thus ending up with eating more calories.

GO:
Start the morning with a healthy dose of whole grains.
Studies show that people who eat more whole grain tend to have a lower body mass index (BMI) and smaller waist circumference and are able to maintain their weight over time.

STOP:
Using quick diet methods.
Most dieters start the year with drastic habits. But remember that slimming tablets and other medicines may lead to complications such as heart pulpitations and dehydration. Don't be be fooled by quick weight loss plans without a sustaining program, because it makes you gain more weight.
GO:
Try a healthier option, like the NESTLÉ FITNESSE 14-day Program.
For 2 weeks, eat a bowl (up to 30g) of any NESTLÉ FITNESSE cereal with 125ml skimmed milk and fruit for breakfast then another for lunch OR dinner. For the remaining meal, choose a healthy balanced meal, complemented by a healthy snack such as a fruit or vegetable.

STOP:
Overdoing it.
The goal of the meal plan is to get you to a healthier eating pattern. So after 2 weeks, you can ease into regular meals. Make sure you eat a balanced diet with foods high in fiber and low in fat, and in portions appropriate for your needs so you don't accumulate more weight.

GO:
Have a balanced, healthy lifestyle.
Being healthy is not just about what you eat but what you do. Be active, take more walks, use the stairs, swim, dance with friends and get more exercise. A positive attitude also helps in making you feel healthy.

STOP:
Being unrealistic.
Your size and weight are also dependent on a number of factors aside from a healthy diet. Your genes, the amount of exercise you do, metabolism, and your level of personal health all come into play.

GO:
Make small goals.
Losing weight really depends on the little steps you take. Define your goals and work on a realistic time frame. Losing weight slowly but surely is always better for you. It is important to remember that meal plans work only when you commit to them. So make this not just a New Year's resolution but your commitment to a healthier life. Good luck!

THE NESTLÉ FITNESSE 14-DAY MEAL PLAN

A balanced meal should be made up of the five major food groups in proportion with each other. So that should take into account the following:

• Low if fat
• High in fibre
• Plenty of fruits and vegetables
• Protein like meat or fish and alternatives such as tofu
• Carbohydrates

Want to know what nutrients you can get from each food group? Refer to the table below. Take note not to overdo your portions, especially fats and sweets!