Source: Adobo Magazine online
In photo: Nestlé Philippines chairman and CEO John Martin Miller (center) and director of communications Sandra Puno (center left) with Anvil juror governor Grace Padaca (center right) at the Anvil awarding ceremonies, with PRSP officers, other Nestlé representatives and communication partners.
THE PHILIPPINES, FEBRUARY 29, 2012: Food and beverage brand Nestlé Philippines was granted with The Grand Anvil Award, the highest form of recognition for a public relations program in the country, for its 100 years celebration in 2011 themed “Kasambuhay, Habambuhay” on the recently concluded 47th Anvil Awards held on Feb. 24 at the Edsa Shangri-La Hotel.
“We are most grateful to the PRSP and the Anvil 2011 jurors for recognizing Nestlé Philippines’ efforts to celebrate our centennial by honoring Filipino consumers and reaffirming our bonds with them,” said Nestlé Philippines chairman and CEO John Miller.
“In receiving the Grand Anvil we are humbled by the trust of Filipino consumers in Nestlé. They have made the company’s centennial possible,” Nestlé Philippines director of communications Sandra Puno said, “and the award gives us great inspiration in serving as their Kasambuhay, Habambuhay, in meeting their continuously evolving needs in nutrition, health and wellness.”
Nestlé’s centennial celebration kicked off with its 100 years TV commercial as a way of paying tribute to the Filipino family through the years of Nestlé’s presence in their lives. The second was the launch of the Kasambuhay, Habambuhay Short Film Anthology. Shown for free in local cinemas and in cable TVs, the anthology consisted of a 100-minute collection of 10 short films directed by top creative film directors who have also directed Nestlé commercials including A/F Benaza, Carlo Directo, Henry Frejas, Raul Jarolan, Sid Maderazo, Stephen Ngo, Jun Reyes, Chris Martinez, and Jeorge Acgaoili.
First held in 1963, the 47th Anvil Awards is an annual competition by the Public Relations Society of the Philippines (PRSP). The award show drew a total of 283 entries in the PR Program category, with 161 submitted to jurors, and 21 winning the Anvil Award of Excellence.
Nestlé’s centennial celebration have also received awards from recognized award-giving bodies including the ARAW Awards of the Advertising Congress and the PANATA Awards.
The Grand Anvil Award marks the third time that the centennial celebration of Nestlé Philippines has been accorded the highest honors by a recognized award-giving body, the first being the ARAW Awards at the Advertising Congress in which NPI won the Advertiser of the Year Award with 13 Bronze, 10 Silver and 5 Gold ARAW Awards; the second at the PANATA Awards, the Philippine Association of National Advertisers’ values awards program where Nestlé garnered two Gold trophies and a total of 17 awards.
